Big brands get lots of attention—but small brands can be just as important. A brand is a name, term, design, symbol, or any other feature that identifies one good or service as distinct from another.

Street sign toppers are used to demarcate entrances to neighborhoods from arterial or collector streets. Arcadia is a Phoenix neighborhood that uses toppers effectively.

Google Maps view of neighborhood association boundaries.

Introducing: Shaw Butte (the neighborhood)

We live in a good neighborhood. Like any mature neighborhood in a dynamic city, ours has challenges. We also have incredible opportunities to make our neighborhood so much more.